From: Subject: Eco-Efficiency - Case Studies (WBCSD) Date: Fri, 4 Jun 2004 03:31:07 -0500 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_0000_01C449E4.5F909AE0"; type="text/html" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1409 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C449E4.5F909AE0 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.wbcsd.org/Plugins/DocSearch/details.asp?strDocTypeIdList=1&DocType=1&StrCharValList=245&DateStart=01.01.1753&DateEnd=31.12.9999&MenuId=MjM0&DocId=4846&URLBack=%2Ftemplates%2FTemplateWBCSD2%2Flayout%2Easp%3FstrDocTypeIdList%3D1%26DocType%3D1%26StrCharValList%3D245%26DateStart%3D01%2E01%2E1753%26DateEnd%3D31%2E12%2E9999%26MenuId%3DMjM0%26CurPage%3D4%26SortOrder%3Dcompany%2520asc%2C%2520country%2520desc Eco-Efficiency - Case Studies (WBCSD)
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Weyerhaeuser: Pulp - It's part of our nature

Pulp is cellulose and = cellulose is the=20 major part of all plants, including trees. Pulp is natural,=20 renewable and recyclable. Unlike the plastics that have = become so=20 much a part of our lives, pulp products are natural fibers = and=20 therefore 100% biodegradable. Pulp can be used in making:=20

  • newspapers=20
  • writing paper=20
  • wrapping paper=20
  • toothbrush handles=20
  • ice cream thickeners=20
  • diapers=20
  • gaskets=20
  • food additives=20
  • coatings for pills.
Future uses are always = being=20 explored. Many products on the market today are made from=20 fiber-based products that have already experienced one = lifecycle as=20 office paper, boxes, wrapping paper, etc. and are now = returning to=20 bring new value to the consumer.

As an international forest products company with annual = sales of=20 US$ 19.9 billion, Weyerhaeuser takes great pride in its = sustainable=20 forest management and manufacturing practices. Founded in = 1900 and=20 currently employing about 55,000 people in 18 countries,=20 Weyerhaeuser grows and harvests timber on a sustained basis = in=20 different parts of the world and uses this renewable = resource in a=20 number of facilities to make products needed for shelter,=20 communication and commerce.

Conserving natural resources is one of three main goals = outlined=20 in Weyerhaeuser=92s environmental policy. The company=92s = emphasis on=20 recycling reflects both a commitment to conserving natural = resources=20 and a recognition that recycled fiber is a key source of raw = material for new paper and packaging. Its conservation = activities,=20 such as reducing and recycling waste and using materials and = energy=20 more efficiently, protect the environment and increase = shareholder=20 value.

None of the wood by-products that the company processes = for pulp=20 go to waste. The tree is cut to optimal sizes for lumber to = build=20 houses. The unused residual wood from the sawmill is sent on = to the=20 mill to make pulp; the bark is burned for fuel; the = chemicals are=20 recycled, and then the water used in processing is cleansed = and=20 returned to the river.

Among conservation activities,=20 Weyerhaeuser:=20

  • Manufactures paper products with an average recycled = content=20 of 40%;=20
  • Uses virtually every portion of the logs brought into = the=20 sawmills;=20
  • Recycles 98% of the chemicals required for making pulp = and=20 paper;=20
  • Generates nearly two-thirds of its pulp and paper = energy needs=20 from the manufacturing process itself.=20
  • Uses innovative design and materials to create = packaging that=20 more effectively protects contents while using wood fiber = more=20 efficiently, providing up to 24% more strength per pound;=20
  • Produces thinner newsprint sheets with equal = durability;=20
  • Constructs energy-efficient homes using methods that = have a=20 gentler impact on their environment;=20
  • Minimizes waste by using all residuals, leaving = virtually no=20 portion of a log unused;=20
  • Uses biomass fuels for nearly 50% of its energy = supply;=20
  • Has reduced the amount of water required to produce a = ton of=20 pulp or paper by 57% from 25,900 gallons to 11,100 = gallons;=20
  • Reduced pollution by reusing 98% of chemicals used for = making=20 pulp and paper;=20
  • Monitors the ratio of trees planted to trees harvested = every=20 year to make sure that there=92s always more wood coming = into the=20 world than there is wood being converted into other uses = such as=20 pulp.

On the recycling = end=20 Weyerhaeuser:=20

  • Collects fiber nationwide through its Containerboard = Packaging=20 and Recycling business.=20
  • Produces printing and writing papers with 10-20% = recycled=20 content. Its newsprint contains 20%-30% recycled content.=20
  • Produces containerboard packaging with an average of = 57%=20 recycled content.=20
  • On average uses 40% recycled content in its paper = products=20
  • Uses two initiatives, =93closed loop=94 service and = Paper SortTM=20 to help continue the progress toward higher recovery = rates.=20

In manufacturing and other operations, the company = has:=20

  • Reduced the amount of water needed to produce a ton of = pulp=20 and paper by 55% since 1980;=20
  • Eliminated elemental chlorine=97a source of = dioxin=97from the pulp=20 bleaching process;=20
  • Decreased its use of petroleum through generating = nearly=20 two-thirds of pulp and paper mill energy needs by burning = wood=20 waste and other fuel made from renewable, = greenhouse-gas-neutral=20 biomass;=20
  • Increased the overall average recycled content of = paper=20 products to 40%;=20
  • Improved employee safety by 74% since 1993.

The investments that enabled these advances also improved = product=20 quality, increased production efficiencies and reduced other = costs.=20 All were possible because the company has profitably = satisfied=20 customers and shareholders, providing the latter with a = five-year=20 total return that exceeds the S&P 500 average. = Weyerhaeuser=92s=20 growing skill in engineering, construction and = manufacturing,=20 combined with continued discipline in capital spending, = positions it=20 well to achieve further increases in efficiency, = environmental=20 performance and profits.

More information about Weyerhaeuser=92s environmental = commitment,=20 including its annual citizenship report, =93Roadmap for Sustainability=94, can be = found on the=20 company=92s citizenship website .=20

Further information

  • Download the complete case study ( 76 kb/ 460 kb)=20
  • Weyerhaeuser


Author WBCSD
Publication = Date 02.04.2004
Document=20 Type Case studies
Issue/Topic Eco-Efficiency
Forest=20 Products
Region (Global)
Company Weyerhaeuser Company
  
  460 kb
  76=20 = kb


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